Erica Dams is a seasoned business analyst with extensive experience in data analysis and business intelligence across various industries. Currently serving at Royal Swinkels since January 2020, Erica has previously held roles such as Retail Channel Analyst at Vlisco Netherlands B.V. and Business Intelligence Manager at Service Apotheek. Erica's expertise includes improving data collection processes, data modeling, and stakeholder management, with proficiency in tools like Excel, PowerBI, and Qlikview. Erica began a career in business intelligence at Philips Personal Health Solutions and also has experience in market research and customer service. Erica holds a Master of Science in Leisure Studies from Tilburg University and studied at Universidad Complutense de Madrid.