Koen Schoone

Koen Schoone is an experienced professional in trade marketing and event production with a focus on the beverage and entertainment industries. Currently serving as a Trade Marketer for Royal Swinkels Family Brewers since April 2022, Schoone is responsible for out-of-home trade marketing for craft brands such as Uiltje, De Molen, Palm, and Rodenbach. Prior to this role, Schoone worked at The HEINEKEN Company as a Field Marketeer for Lagunitas, managing key accounts and promoting brand culture in the Netherlands. With extensive freelance experience as a Stage Manager and Event Producer for various companies, including Mojo Concerts, ID&T, and Vice Media Benelux, Schoone also founded Koen Schoone Event Productions, providing diverse event services. Additionally, Schoone has volunteered with the Koninklijke Nederlandse Redding Maatschappij since May 2017 and has held managerial positions at WesterUnie. An MBO graduate in Event Management from Linnartz Nijmegen, Schoone has a well-rounded background in both marketing and event management.