Felix A. Pereira

Felix A. Pereira serves as the Director of Sales for the Miami Division at Reyes Holdings since May 2017, overseeing a sales team focused on executing strategic plans and achieving financial objectives. In addition, Pereira is the Business Development Manager for Royal Unibrew across the USA, Mexico, Puerto Rico, and the Caribbean, with responsibilities that include market strategy and partner collaboration. Previous experience includes roles such as Distributor Sales Manager at MillerCoors, where oversight of a $143 million retail revenue operation in South Florida was a key responsibility, and several positions at Coca-Cola Enterprises focusing on sales management and marketing category development. Pereira also imparted knowledge as a Part-Time Professor of Business at the University of Miami, concentrating on marketing management and strategic planning. Academic credentials include an MBA with a specialization in International Business from the University of Miami.