Elena Pavesi

Elena Pavesi is an experienced Category Manager at Royal Unibrew since September 2022, focusing on data analysis and consumer insights within the beer, soft drink, and energy drink sectors. Prior to this role, Elena spent over four years at The HEINEKEN Company, where positions included Account Sell Out - Off Trade and Brand Activation Manager - Off Trade, responsible for in-store activation and project management for major brands. Earlier experiences include roles as a Promotion Specialist at Partesa s.r.l. and a Trade Marketing Operations Intern at Coca-Cola Hellenic Bottling Company, as well as a Trade Marketing Intern at Nestlé Nespresso. Elena holds a Master's degree in Innovation Management and Entrepreneurship from Università degli Studi di Milano and has completed additional marketing studies.