Sallie Petfield

Sallie Petfield is an experienced merchandising professional with a extensive background in the fashion industry. Currently serving as the Merchandising Lead at Ro&Zo since November 2024, Sallie previously held multiple senior roles at SPOKE from July 2017 to November 2024, including VP of Merchandising and Distribution, Head of Buying and Merchandising, and Buying and Merchandising Manager. Prior experience includes positions at Thomas Pink, French Connection, Duchamp London, and Charles Tyrwhitt, demonstrating a strong trajectory within merchandising and distribution. Sallie graduated with a BA Hons in Fashion Management from the London College of Fashion, University of the Arts London, completing studies from 1999 to 2002.