Rachel Zalupski

Rachel Zalupski, CSPO, is a seasoned professional in product strategy and management, currently serving as Senior Manager, Product Strategy at Vericast since December 2019. In this role, Rachel oversees the social strategy offering, leads a team of five, and is responsible for achieving a revenue goal of $28 million for 2023. Previous positions include Manager and Product Strategy Manager, where Rachel developed customer relationships and managed product revenue for social marketing offerings. Rachel's career includes significant experience at Valassis, where roles encompassed Media Solutions Manager and Media Solutions Planner, focusing on customer success and managing substantial multimedia advertising budgets for Fortune 1000 clients. Rachel's background includes experience in content strategy at SocialMedia.org and ad sales strategy at The Wall Street Journal. Rachel holds a Bachelor of Arts in Advertising & Public Relations, Marketing, and Spanish from Loyola University Chicago and has also studied at Universitat d'Alacant.