Norm Shaw

Norm Shaw has over 25 years of experience in product management, product development, marketing, project management, and communications. Norm began their career in 1994 as Senior VP Interactive at Conaway Brown, where they managed a 14-member interactive team and was a senior writer for all brochures, marketing strategies and long-form pieces. In 2000, they co-founded Extra Large Media, where they were the product development lead on a wifi-based handheld device delivering real-time sports data to fans in the stands, and product manager for all web work. From 2003 to 2006, they worked at the CREDO Institute, Episcopal Church Pension Group, as Director of Communications and IT, where they oversaw all aspects of web site, including online registration, payments, SQL database, content and design. From 2006 to 2009, they were Senior Manager, Website Products at Hilton, where they were project champion for the search and reservation modules and project lead for the introduction of mobile search and reservation for all brands. From 2009 to 2018, they were Senior Director of Product Management at Nor1, where they were product owner of Nor1's signature eStandby product and product owner for new eXpress Confirmed Upgrade product. Since 2018, they have been at LodgIQ as Senior Director of Product Management, where they are product owner and integration lead for LodgIQ's revenue management system, and works side-by-side with Data Science team on AI, machine learning, modeling and algorithms. Most recently, they have been Head of Product and Founding Member at RS11 since 2020.

Norm Shaw obtained a Bachelor's degree in Journalism from Ball State University and studied Political Science/Journalism at Indiana University Bloomington.