Jacob Borealis

Jacob Borealis currently serves as the Data & Analytics Lead at RSM US LLP, overseeing agile teams to implement a firm-wide data strategy and integrate source systems into a medallion architecture for governance and analysis. Prior experience includes roles as a Senior Business Intelligence Analyst at MOBĒ, where Jacob built a team to enhance healthcare outcomes through predictive modeling, and as a Campaign Analyst at Novus Media Inc., where Jacob developed prescriptive analytics solutions for marketing strategies. Additional roles include Senior Marketing Analyst at Bluestem Brands, Inc., Senior Business Analyst at UnitedHealth Group, and Data Analyst at Target. Jacob holds a Bachelor of Arts in Business and Economics with a focus on Economics from the University of Minnesota.