Product Management and User Experience

The Product Management and User Experience team at the RSPCA is responsible for developing and optimizing the organization's digital platforms, primarily focusing on the Salesforce CRM system. This team enhances user engagement and operational efficiency by conducting user research, improving user interface designs, driving conversion rate optimization, and managing product development. They ensure that the digital tools align with the RSPCA's mission to prevent cruelty, promote kindness, and alleviate animal suffering.