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Debra Liscinsky

Senior Vice President at RTi Research

Debra Liscinsky has a strong background in market research and consumer insights. Debra began their career at Evaluative Criteria Inc as a Senior Associate, where they worked with Fortune 500 clients in the food, beverage, and pharmaceutical industries. Debra then moved on to Dennis and Company Research, where they became a Vice President, managing quantitative and qualitative consumer research for Fortune 500 clients. Debra then joined Target Research Group as an Onsite Consultant for PepsiCo, leading consumer testing research and driving functional excellence. Debra then transitioned to PepsiCo itself, where they held multiple roles including Technical Manager and Senior Manager. In these roles, Debra managed teams of consumer and sensory professionals and delivered data-driven insights and recommendations to support successful product launches for billion-dollar brands. Most recently, Debra has been working as a Senior Vice President at RTi Research, where they continue to utilize their expertise in consumer and sensory research.

Debra Liscinsky has studied Business, Management, and Marketing at the University of Bridgeport. Debra also has a background in Sensory Science from UC Davis Extension. Additionally, they have obtained a certification in Lean Six Sigma, although the details regarding the institution and the specific time of obtaining the certification are not provided.

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Timeline

  • Senior Vice President

    September, 2015 - present