Matthew Cashen currently serves as Vice President of Investment at Zenith since July 2021, leading sports activation and partnerships for the Verizon account. Prior to this role, Matthew held multiple positions at Starcom from November 2010 to July 2021, including Associate Director, where responsibility included leading national investment strategy for Chick-fil-A and overseeing local media campaigns for ESPN. Earlier career experience includes roles at Rockford IceHogs, focusing on communications and partnership development. Matthew earned a B.A. in Communication and Rhetorical Advocacy from Purdue University and a Fundamentals of Marketing Certification from Northwestern University's Kellogg School of Management.
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