RTL Deutschland
Frank Swoboda is a seasoned advertising researcher with extensive experience in cross-media effectiveness research. Currently serving as a Senior Advertising Researcher at RTL Deutschland GmbH since April 2020, Frank specializes in crossmedia advertising impact studies. Previously, as Research Manager at Gruner+Jahr GmbH | eMs from April 2014 to April 2020, responsibilities included advertising effectiveness research focused on print and cross-media, insights creation, target group research, and brand development and management. Early career experience as a freelancer from 2002 to 2013 involved roles as an interviewer, coder, and data analyst for various market research institutes, including Ipsos and Kantar. Additionally, a brief tenure as a Junior Researcher at the Sachverständigenrat deutscher Stiftungen für Integration und Migration GmbH in 2009 concentrated on migration research and policy consulting. Educational qualifications include a Master of Arts in International Criminology and a Diplom in Sociology, both from the University of Hamburg.
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RTL Deutschland
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RTL Deutschland, together with Gruner + Jahr, is Germany's leading entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts. It is home to some of the country's strongest media brands, from RTL to Stern, Brigitte to Vox, and Geo to NTV, and operates Germany’s largest streaming platform, RTL+, with 2.4 million subscribers. RTL Deutschland owns 15 TV channels, 50 premium magazines, the Audio Now podcast portfolio and numerous digital offerings, such as Chefkoch and Wetter.de. RTL Radio is one of Germany's largest privately owned radio groups, with holdings in 17 stations including Antenne Bayern and Radio Hamburg. RTL Deutschland stands for positive entertainment and independent journalism, employing around 1,500 journalists covering all the issues shaping contemporary society. Encompassing everything from news to sport, living to lifestyle, and women to family, RTL Deutschland reaches 99 per cent of the German population. The company also boasts one of Germany's largest advertising sales houses: Ad Alliance. Thanks to targeted investments in tech and data, RTL Deutschland is well on the way to becoming the country’s leading media company in terms of technology. RTL Deutschland has its headquarters in Cologne and offices at 16 other locations, including Hamburg and Berlin. It employs 7,500 people and is part of RTL Group.