Abu Bakar Abdul Hamid

Abu Bakar Abdul Hamid is an experienced Business Operations Manager at Ruangguru, overseeing operations for both Skill Academy and Ruangbelajar since 2019. Involved in international expansion efforts, Abu Bakar contributed to the Ruangguru Management Associate Program in Vietnam, launching the English Academy and implementing digital marketing strategies to boost lead generation and revenue. Prior roles included managing sales and marketing projects, enhancing campaign ROI, and driving product development to improve user engagement during the COVID-19 pandemic. Abu Bakar began a career in eCommerce at Unilever before transitioning to educational technology. Abu Bakar holds a Bachelor's Degree in Chemistry and Biological Chemistry from Nanyang Technological University, Singapore.