Erika Arreaza

Erika Arreaza is a seasoned marketing and communications professional with a robust background in social media and influencer relations. Currently serving as the Manager of Social Media & Influencer Relations at RUDSAK since 2024, Erika leads content and influencer strategies to enhance brand visibility across multiple platforms. Prior experience includes roles as a Social Media Specialist at Psycho Bunny, where innovative strategies drove engagement, and as an Internal Communications Specialist at ALDO Group, focusing on internal engagement and communications tools. Erika's earlier positions include expertise in email marketing, content management, and coordination of marketing initiatives at companies like Dealeaz Inc., CiMa-Pak Corporation, and Merck. Erika holds a Certificate in Fashion Industry Essentials from Parsons School of Design, a Graduate Diploma in Applied Marketing from McGill University, and a Bachelor's Degree in Mass Communication from Universidad Monteávila.