Dan Wilkins

Dan Wilkins is a seasoned marketing professional with extensive experience in sports and community engagement. Currently serving as the Head of SRC & Community Rugby Marketing at Rugby Australia since October 2022, Dan oversees marketing, communications, brand, and content for Super Rugby, including initiatives to enhance community involvement. Previously, as General Manager at Athletics Victoria, Dan successfully transformed the organization's marketing and communications strategy, achieving significant improvements in member sentiment and securing a record commercial partnership. Dan's prior roles include founding the independent consultancy haarper., serving as General Manager at VTWO, and holding positions in product management and customer service at PT Hydraulics Australia. Dan holds a Bachelor of Applied Science in Health and Physical Education/Fitness from Victoria University, along with Mini MBAs in Brand Management and Marketing.