Elevated Brands Group is a leading home decor e-commerce platform in the mid to high-end segment of the market. Our flagship brand, Rugs Direct, was founded in 1998 and is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. Rugs Direct partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh, Surya and more, to offer a curated assortment of products on rugsdirect.com that prioritize quality construction, materials, and design. We provide our users with easy ways to shop for the perfect area rug, including a ‘see this rug in your room’ interactive feature and a ‘design finder’ quiz.
 
In 2022, Elevated Brands Group acquired Lightopia, an omnichannel retailer of contemporary lighting serving residential customers and trade professionals. Together, our two brands are well-positioned to meet our customers' needs across product categories in the mid- to high-end segment of the home furnishings market while providing education and inspiration throughout their shopping journey.

E-Commerce

Home Goods & Services

Retail

Elevated Brands Group

Myles Felsing

Robin Williams

Ken Vick

Sharon Gautschi

Brittany Rickett

Bill Martin

The Merchandising Team at Elevated Brands Group is responsible for curating a compelling product assortment and optimizing inventory for Rugs Direct and Lightopia. This team oversees item setup, manages merchandise operations, and coordinates returns, ensuring a seamless shopping experience for customers while maintaining high standards of quality and design across both brands. They work collaboratively to enhance product visibility and support sales strategies, ultimately driving growth in the mid- to high-end home decor market.

Merchandising Team

Leadership Team

Marketing Specialists

Merchandising Team

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Other teams at Elevated Brands Group

Leadership Team

Marketing Specialists