Rukakeskus Ltd / Pyhätunturi Ltd
Jusu Toivonen is a skilled entrepreneur, consultant, and advisor with a strong background in sustainability, risk management, and IT consulting. With experience working in various companies such as Jalopeno Entreprise, Rukakeskus Ltd, and Deloitte, Jusu has a diverse skill set that includes expertise in sustainability strategy, customer experience innovation, and risk management consulting. Jusu's dedication to environmental protection is evident through positions held at organizations such as Protect Our Winters Finland and Visit Pyhä-Luosto ry. Throughout their career, Jusu has continuously displayed a passion for making a positive impact in both business and environmental initiatives.
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Rukakeskus Ltd / Pyhätunturi Ltd
Rukakeskus Ltd is one of the leading resort management companies in Finland, with a 20% share of total lift pass ticket sales. The company is based in the Ruka and Pyhä ski resorts, offering a year-round holiday experience for an ever more international customer base. Core competence is the ski resort business but practicing also accommodation, rental, ski school and store activities. With a turnover of €30 million, Rukakeskus Ltd employs a permanent staff of 200.