Irina Zubchenko

Irina Zubchenko has held various positions in the consumer goods industry since 2002. Irina began their career as a Sales & Marketing Manager at Filuet Group in 2002. In 2004, they moved to “Borjomi Waters” LLC as a Market Research Analyst. In 2005, they joined Samsung Electronics, Russia as a Key Account Manager, Product Manager, and Supply Chain Manager. In 2008, they became Business Development Director at Tissey. In 2010, they joined LG Electronics as a Retail Efficiency Manager. In 2017, they started working at matemarketing.info as Editor In Chief. Irina also worked at Rumex International Co. as Head of Product Management Dept. and as a Retail Outlet Manager. In this role, they were responsible for managing an assortment of 2,000 SKU, B2B and B2C pricing systems, and optimizing the product range.

Irina Zubchenko holds a Master's Degree in Economic Sociology from the Higher School of Economics, obtained between 1997 and 2002. Irina also holds a Master's Degree in Teaching English as a Second or Foreign Language/ESL Language Instructor from Moscow State Linguistic University, obtained between 1998 and 2003. In addition, they obtained a Master of Business Administration (M.B.A.) from Moscow International Higher Business School MIRBIS (Institute) between 2015 and 2017, with a focus in Strategic Marketing. In October 2011, Irina also obtained an Advanced Excel certification from Learning Center "Stars & Co".