Teja Adams

Teja Adams is a leading expert in social media and innovation within the German-speaking region, with over 14 years of experience in developing social media and digital strategies for top media brands. Currently serving as a social media strategist, format developer, and consultant, Teja Adams has worked with ARD since 2011, focusing on projects such as the transmedia storytelling initiative "Tatort: Dein Auftrag" and managing social media for "tagesschau" which nurtured a following of up to 14 million. In addition to practical roles, Teja Adams has extensive experience as a journalism trainer across various esteemed institutions, offering workshops on topics including social media, mobile journalism, and TikTok storytelling, impacting over 5,000 participants from multiple broadcasting organizations. Academic qualifications include a Bachelor of Arts in Media Communication and Journalism, complemented by further education at the Electronic Media School in Potsdam.