Ruralco
Tony Aitken is an experienced professional in human resources and organizational development, currently serving as the Chief Executive Officer at Ruralco since March 2023. Previous positions include Acting Chief Executive Officer and GM People & Culture, demonstrating a strong leadership trajectory. Tony's expertise encompasses performance management, organizational design, and staff training, with a notable impact on staff engagement and retention during tenure at Synlait Milk Limited. With a background in HR management roles across various organizations, including Tauranga City Council and significant experience in the New Zealand Police, Tony has consistently focused on enhancing organizational capability and fostering a performance-driven culture. Educational qualifications include a Bachelor’s Degree in Business Studies with a major in Human Resource Management from Massey University and a Certified Organisational Coach designation from the Institute of Executive Coaching & Leadership.
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Ruralco
Ruralco are your farming cooperative offering competitive pricing for your farming business and a complete solution with personalised advice, on farm, instore or online. We make your farming life easier with the convenience of one card to use with one statement for consolidated spend and improved cashflow. Use your Ruralco card with our vast network of card suppliers and save more on everyday items for your farming business. We offer competitive pricing with real value to meet the needs of your farming business and your family. Experts in agriculture since 1963, providing a complete solution with personalised advice, on farm, instore or online. Real people do amazing things. In 1963 a group of farmers formed the co-op that would become Ruralco. They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision. We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living from agriculture. Then we do what we can to make life a little easier, helping to support a sustainable future for New Zealand farming. We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We care about tomorrow. And with the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities.