Santiago Melo

Santiago Melo is a seasoned professional in operations and marketing with extensive experience in the gaming and e-commerce industries. Currently serving as the Director of Operations at Rush Street Interactive, Santiago manages multiple departments with a team of approximately 150 members. Previously, as Managing Director at Betsson Group, Santiago successfully led the Colombia operation, establishing it as a leading sportsbook and casino platform. Santiago also held the position of Business Unit Head at Vicca Group, where a world-class operation for Zamba.co was developed. Earlier roles include Chief Marketing Officer at TPaga, focusing on user acquisition and brand identity, and Director of E-commerce at Grupo Semana, where e-commerce strategies were advanced. Santiago holds a Specialization in Strategic Marketing from CESA and a Certificate in Finance from Politécnico Superior de Colombia.