Jeff Cross

Jeff Cross serves as the Executive Vice President of General Management and Senior Vice President of Prevention at RVO Health since January 2023. Previously, Jeff held various leadership roles, including Board Member at JustUs Health and Vice President of Health Navigation at Optum. Jeff's expertise in product strategy was demonstrated as Senior Director at Rally Health and as a Business Development Consultant at Rally Registry. Prior experience includes significant positions at Optum, UnitedHealth Group, and the Mayo Clinic, where Jeff directed business strategy and product development for commercial care management services. Educational credentials include a Master of Public Health from the University of Washington and dual bachelor's degrees in Anthropology and Zoology from the University of Florida.