šŸ”± Christa Arriaga-Volker

Director of Digital Strategy & Delivery at R\West

Christa Arriaga-Volker is the Founder & Consultant of CAV Digital Consulting, a role they have held since 2016. šŸ”± Christa specializes in digital marketing, technology, and strategy, and works closely with clients to develop customized solutions that drive growth and improve the customer experience.

In 2017, they joined R\West as the Director of Digital Strategy & Delivery, where they ffocuson reaching consumers through market research and engaging target markets to discover consumers' unmet needs. šŸ”± Christa also served as the Senior Digital Experience Producer at R\West from 2017 to 2021.

Prior to that, Christa worked at Emerge Interactive from 2014 to 2017 in various roles, including Senior Interactive Producer and Interactive Producer. At Emerge Interactive, they found technology solutions for clients' business problems, managed communications among stakeholders, and represented the business as a Senior Producer.

šŸ”± Christa also has experience at Babcock & Jenkins as a Marketing Business Development Manager, where they supported business development and marketing efforts, managed internal projects and events, and performed executive administrative activities.

Before that, Christa worked at Garden Partners as a Program Manager from 2011 to 2013, and at Kermes Strategies as the Director of Events from 2009 to 2011. In these roles, they were responsible for managing meetings, conferences, and social events, as well as contract negotiations and proposals.

Christa began their career at Cookie Lee as an Event Marketing Manager from 2003 to 2009, where they orchestrated meeting planning services, served as a point of contact for clients and vendors, and tracked and summarized budgets.

šŸ”± Christa also gained experience as a Project Intern at Young & Rubicam in 2008.

Christa Arriaga-Volker completed their education at the following institutions and obtained the specified degrees:

- From 2007 to 2009, they attended The Art Institute of California-Los Angeles and earned a Bachelor of Science (BS) degree in Advertising.

- From 2002 to 2006, they studied at Fullerton College and earned an Associate of Science (AS) degree in Sociology.

In addition to their formal education, Christa Arriaga-Volker also obtained several certifications:

- In November 2021, they completed the Influencer Marketing - Industry Specialist certification at Meltwater Academy.

- In April 2022, they obtained the Content Marketing and SEO Fundamentals Exam certification from Semrush, as well as the Role of Content Exam and the Semrush SEO Toolkit Exam.

- In September 2021, they obtained the Semrush Digital Certification for Agencies Certification from Semrush.

- In July 2021, they obtained the SEO Certified certification from HubSpot.

- In April 2020, they completed the Hubspot Content Marketing Certification and the Hubspot Inbound Certification at HubSpot Academy.

- In October 2020, they obtained the Content Marketing and SEO Fundamentals certification, the Role of Content Exam certification, and the Semrush SEO Toolkit Exam certification from Semrush.

- In April 2020, they completed the Hubspot Contextual Marketing Certification at HubSpot Academy.

Links

Timeline

  • Director of Digital Strategy & Delivery

    March, 2021 - present

  • Senior Digital Experience Producer

    August, 2017