Massimo Ghislandi

EVP, Translation Productivity & Demand Generation at RWS Group

Massimo joined SDL in 2006 to manage the marketing activities for the Translation Productivity business unit which was formed after the acquisition of Trados. Under his leadership, SDL is driving a product and commercial transformation that will combine on-premise and cloud capabilities to deliver the most advanced hybrid solution for Translation Productivity.

Since then, Massimo has expanded his role and leads a large sales and marketing team with a focus on building collaboration with every part of SDL to drive the business further. Massimo has a strong background in sales, revenue focused marketing, lead generation and driving growth within multi-national environments. In the last decade at SDL, Massimo has also gained a deep understanding of the localization industry and how technology can help companies with their global content challenges.

Massimo has over 20 years’ experience working in international sales and marketing roles for engineering and technology companies both private and listed. Before joining SDL, Massimo worked for Avery Dennison, ITT Corporation and Acterna (now JDSU).

Massimo graduated with a Master Degree in Business Administration from the Bocconi University in Milan, Italy and holds a Post-Graduate Diploma in Marketing from The Chartered Institute of Marketing.

Timeline

  • EVP, Translation Productivity & Demand Generation

    Current role

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