Alex Strapp

Alex Strapp is a seasoned professional in digital analytics, currently serving as a Senior Digital Analyst at S.O. Asher Consultants Ltd since October 2023. Prior experience includes a role as Digital Analytics Manager at Upfield, where Alex developed a comprehensive digital marketing reporting strategy that integrated various digital touchpoints into a unified dashboard. Alex also worked at Whirlpool Corporation as a Digital Insights Analyst, creating a website measurement framework for multiple branded sites and providing performance insights to stakeholders. Additional experience includes a Business Analyst co-op position at Whirlpool, focused on operational transitions, and a Quality Assurance/Quality Control Technician role at CEVA SANTE ANIMALE, where Alex achieved ISO certification through effective audit preparations. Early career experience includes working as a Laboratory Technician at SGS. Alex holds an MBA from McMaster University and a Bachelor of Science in Biomedical Sciences from the University of Guelph.