Mikala Bagger is an experienced professional with a strong background in digital marketing and strategy. Mikala has held various roles throughout their career, starting as a Studentworker at Kræftens Bekæmpelse and SAP Denmark A/S. Mikala then worked as a Marketing Assistant at Egmont Magasiner before transitioning to a Digital Marketing Executive at Interior Addict and Secret Escapes. Their responsibilities included executing comprehensive digital marketing strategies, managing campaigns across multiple channels, and tracking and measuring performance to drive business growth. Mikala then joined momondo as a Digital Marketing Manager, where they played a key role in driving the success of the company's local country and product initiatives. Mikala later became the Head of Markets for the Nordics and English-speaking territories at KAYAK, leading a team and overseeing all initiatives to achieve maximum local growth. Most recently, Mikala has been working as a Director of Client Strategy at s360, where they own and manages their own client portfolio, develops digital strategies, and acts as a strategic advisor in digital marketing and technology. Mikala is known for their expertise in performance marketing, their ability to translate insights into recommendations for growth, and their strong project management skills in complex customer projects. Mikala excels in fast-paced and evolving environments and is always eager to learn and improve.
Mikala Bagger has a Master's degree in Cand.merc.EMF, Markedsanalyse from Copenhagen Business School, which they obtained from 2010 to 2013. In 2012, they participated in an exchange program at San Diego State University, focusing on Business and Marketing. Prior to that, they completed a bachelor's degree in HA-Almen Erhvervsøkonomi, Markedsanalyse from Copenhagen Business School from 2007 to 2010. Mikala Bagger has also obtained several certifications in digital advertising and scrum methodology.
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