Lola de Sadeleer

Lola de Sadeleer is a seasoned professional with extensive experience in market and consumer insights management, currently serving as the Market and Consumer Insight Manager at Brico since June 2022. In this role, Lola is responsible for consumer and market research, focusing on the retail DIY sector in the European BENELUX market. Previously, from November 2018 to June 2022, Lola worked as a Market and Consumer Analyst at VOO, leading projects to gather consumer insights and providing strategic recommendations across various business lines. Lola has also served as a Market Research Analyst and Project Manager at Carré Associates and held positions at Lidl Belgium & Luxemburg, where growth and team management were key responsibilities. Educational qualifications include a Master in International Business Economics and Management from KU Leuven, alongside a Master's in Work Psychology and Entrepreneurship from Université catholique de Louvain.