Yuki Cheng

Yuki Cheng is an experienced marketing professional currently serving as Associate Marketing Director at Sa Sa International Holdings Limited since March 2022, with a prior role as Senior Marketing Manager-Brand and Digital. Yuki has developed and implemented international branding strategies for the company across Hong Kong, mainland China, and Malaysia, and led a strategy team focused on digital marketing. Prior to this, Yuki worked at Emperor Group from June 2017 to August 2021 as Digital Promotion Manager, where strategic advertising and promotional planning were key responsibilities. At New Media Group HK, from May 2012 to June 2017, Yuki held positions as Assistant Project Manager - Integrated Marketing, overseeing project management and delivery, and as Project Editor - Creative Service, responsible for client communications and event coordination.