Melina Huovila

Melina Huovila is a highly experienced marketing professional with a strong background in digital marketing and customer-focused strategies. Currently serving as Customer Marketing Manager and Marketing Automation Product Owner at Säästöpankkiryhmä, Melina is dedicated to developing customer marketing and marketing analytics. Previous roles include Digital Marketing Manager at YIT, where Melina focused on digital marketing development, lead generation, and data-driven business strategies. Melina has also held positions at Ensto and Fiskars Group, consistently enhancing marketing initiatives through data analysis, automation tools, and partner management. Melina holds a Bachelor of Business Administration in International Business and Marketing from HAAGA-HELIA University, along with several additional certifications in marketing and digital strategies.