Sarah Willard

Sarah Willard is currently serving as Associate Director of Campaign Analytics at Saatchi & Saatchi (We Are Saatchi) since January 2024. Previously, Sarah held the position of Associate Director of Analytics & Insights and Associate Director of Integrated Planning at Kelly Scott Madison from March 2022 to October 2023. Prior experience includes roles at LiveArea, a Merkle Company, as Paid Media Manager and Sr. SEM Analyst, as well as positions at Ansira, Dealertrack Technologies, ClickMotive, Time Warner Cable Media Sales, and KXAN-TV, where responsibilities ranged from SEM Account Manager to Marketing Intern. Sarah holds a Bachelor of Arts in Advertising from Texas State University, earned in 2009.