Alessandra Melo

Alessandra Melo is an accomplished creative leader with extensive experience in the advertising industry, currently serving as Senior Vice President Creative Director at Saatchi & Saatchi Wellness since January 2023. Prior to this role, Alessandra held the position of SVP Creative Director at BBDO New York, where notable clients included BOTOX COSMETIC, Johnson & Johnson, and AT&T, while leading integrated marketing strategies. Alessandra has also served as Vice President Creative Director at Publicis, managing campaigns for major brands such as Procter & Gamble and Citibank, and achieving significant creative accolades. Earlier experience includes Creative Director at Kaplan Thaler Group and Senior Art Director roles at Beauty@Gotham and Publicis. Alessandra holds an MFA in Design and Technology from Parsons School of Design and a Bachelor's degree in Social Communication with a major in Advertising from Universidade Federal de Minas Gerais.