Jeff Dec

Jeff Dec has extensive experience in marketing and brand activation, primarily in the food and beverage industry. Jeff has worked for companies like Sabra Dipping Company, PepsiCo, and Danone North America.

At Sabra Dipping Company, Jeff served as the Associate Director of Marketing for Foodservice, where they led the development of marketing strategies, insights, and business growth for the newly created team and division. This included owning annual operating plans, innovation, trade show planning, and collaborating with PepsiCo Sales teams.

During their time at PepsiCo, Jeff held several senior leadership positions. As the Senior Director Brand Activation & Field Marketing for Foodservice, they championed the evolution of brand and customer marketing strategies, leading a team in creating integrated plans that drove brand engagement and new business growth.

Jeff also served as the Senior Marketing Director for the Trademark Pepsi, where they led a cross-functional team in driving brand sentiment and developing innovative activation programs. Jeff played a key role in creating the first holistic, season-long activation of NFL across the Pepsi Trademark.

Additionally, Jeff held the position of Senior Director for Shopper Marketing at PepsiCo, where they led the beverage strategy and brand building activation for major retail customers such as Wal-Mart, Target, and Club. Jeff focused on unlocking assets and investments in strategic platforms and new media partnerships.

Prior to their tenure at PepsiCo, Jeff worked at Danone North America, where they held various marketing positions. Jeff served as a Marketing Manager for the Emerging Brand Group, Traditional Products, and also as an Associate Marketing Manager for the Kids Brand Group.

Overall, Jeff Dec's work experience highlights their expertise in marketing, brand activation, and business development within the food and beverage industry.

Jeff Dec has a Master of Business Administration (MBA) degree with a focus on Marketing/Marketing Management, General from the University of Connecticut School of Business. Jeff also holds a Bachelor of Business Administration (BBA) degree in Marketing/Marketing Management, General from the University of South Carolina Darla Moore School of Business. No specific start or end dates were provided for either of these educational experiences.