Tai Parata

Tai Parata is a seasoned professional in the travel and online business sectors, currently serving as Snr Director of Online Business at Sabre Corporation since February 2013. Tai has a strong background in strategic marketing and operational management, evidenced by previous roles such as Managing Director of Travel at Ensogo, where significant market share was captured in Southeast Asia, and Director of Marketing APAC at Zuji.com/Travelocity, overseeing marketing strategies across multiple countries. Additional experience includes driving ancillary revenue growth at Air New Zealand and foundational contributions at lastminute.com in Spain. Early career roles involved sales management with Tourism New Zealand and serving as Private Secretary to the Minister of Tourism in NZ Parliament. Tai holds a Bachelor of Commerce degree in Marketing and Accounting from Massey University.