Adrian Yate is an experienced Area Manager for Saddleback Ltd, overseeing operations in Scotland, Ireland, and the Isle of Man since 2010. In addition to this role, Adrian has managed online content, coordinating all aspects of Saddleback's websites and enhancing the visual presentation of products. As a Brand Development Coordinator, Adrian has collaborated with brand managers to support and expand Saddleback's portfolio of premium cycling brands. Prior to joining Saddleback, Adrian served as a Senior Buyer at ProBikeKit (BikeKit Ltd), where responsibilities included range planning, brand management, and developing the PBK branded portfolio. Adrian's educational background includes attendance at Guiseley Secondary School from 1981 to 1986.
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Saddleback Ltd
Founded and run by a team of passionate cyclists, Saddleback is the official UK home of the world's most prestigious road and mountain bike brands.