An American Family-Owned Company Incorporated in 1982

It all started in 1982 when after a trip to Germany, our founders, Bernard and Rosemarie Rubel, returned with a card game that would be the beginning of Safari Ltd®. Its theme was endangered species. 

A few years later in 1986, Safari Ltd® signed one of the most important license agreements in the company's history with the Carnegie Museum of Natural History. This license allowed for the production of authentic, scale-model dinosaur figures with the collaboration of their paleontologists. This was the foundation for Safari Ltd® to make educational figures for years to come.

The founders of Safari Ltd®, had a vision to share the unique beauty of wildlife with children and a passion to educate through the joy of play. Each figure is designed to have museum-quality authenticity to ensure they are as lifelike as possible. With new scientific data always emerging, this means the products are also continually being updated.

Each product is artfully hand-painted so that no two figures are the same.  We still have some of the original painters in the factory painting some of the same Carnegie dinosaurs after over 25 years.

Safari Ltd®’s toys are inspired by nature, fueling the imagination and speaking to the innate curiosity in all of us.

Children play with them, adults collect them and educators worldwide enjoy teaching with these unique figures. 

After 3 generations, Safari Ltd® continues to forge ahead with their vision. Year after year, new Toys that Teach™ are created to encourage the importance of nature and its conservation through the joy of play.

Education

Safari Ltd.

Teams at Safari Ltd.

Tourism and Sales Team