Esther Masese Waititu

Esther Joined Safaricom in February 2023. She is responsible for providing strategic leadership and oversight to Safaricom’s Financial Services Business. She leads financial services tribes and teams, through the development of financial products, services and solutions for consumers and enterprises.

Esther has over 15 years’ experience in the financial services sector. She joins Safaricom from KCB Bank Group, where she has been the Director, Corporate Banking since 2021.

Prior to joining KCB, Esther was at Stanbic for 10 years, having joined the bank in 2011 as a Regional Product Head – Transactional Products and Services, East Africa. In 2017, she was promoted to Executive, Strategy Development and Enablement in the Corporate and Investment Bank before taking up the role of Country Head, Client Coverage, Stanbic Bank Zambia, in 2020.

Esther worked at Standard Chartered Bank for 5 years, between 2006 and 2011 in Relationship Management and Product Management capacities, and at Commercial Bank of Africa (which merged with NIC Bank to form NCBA) where she began her banking career.

She holds a Bachelor of Business Administration degree from the University of East Africa, Baraton and a Master of Business Administration from University of Liverpool, UK. She is also an AoEC Accredited Executive Coach.