Irene Waikwa

Irene Waikwa is an accomplished professional with extensive experience at Safaricom PLC, serving since February 2008 in various roles including Product Owner for Digital Marketing & Data Management Platforms, where responsibilities included integrating technology marketing tools for effective online segmentation and targeting. Previous positions involved developing digital value management strategies, introducing customer rewards and loyalty programs, managing device portfolios, and contributing to customer service enhancements. Irene's academic background includes an MBA in Strategic Management from the United States International University - Africa, a Diploma in Professional Marketing from the Chartered Institute of Marketing, and a BSc in Information Sciences from Moi University.