Geoff Colella

Geoff Colella is an experienced operations executive with a strong background in the self-storage industry. Currently serving as Senior Vice President of Operations at Safeguard Self Storage since November 2025, Geoff previously held the position of Director of Store Operations at Metro Storage LLC from May 2014 to October 2025, overseeing operations for facilities generating over $500 million in revenues and assets. Earlier career roles included District Manager at GameStop and Senior District Manager/Regional Vice President at Public Storage, where leadership contributed to transforming underperforming markets. Geoff's career began at Blockbuster as a District Manager, and educational pursuits include studies at Rowan College at Gloucester County and training from Wicklander-Zulawski.