Daniela de Aguiar

Daniela de Aguiar, MSBA, currently serves as the Director of Digital & Media Analytics at Safelite, having taken on the role in October 2023 after previously holding the position of Manager of Digital Analytics. Prior to Safelite, Daniela worked at Victoria's Secret as Manager of Digital Analytics and Senior Analyst of Data Analytics from June 2021 to October 2023. Earlier experiences include various roles at The TJX Companies, Inc., where responsibilities ranged from Web Store Operations Supervisor to Specialist, and a position as Buyer at Wayfair, Perigold. Daniela's career also includes stints as an Associate Researcher at Chadwick Martin Bailey, Marketing Research Assistant at Northeastern University, and a Marketing Development Co-op with The Coca-Cola Company. Academic credentials include a Master of Science in Business Analytics and a Bachelor of Science in Business Administration with a focus on Marketing and Management, both from Northeastern University, and additional marketing training from Circus Street and Queen Mary University of London.