Bill Picillo

Bill Picillo has a diverse work experience in the sales and optical industry. Bill most recently held the position of Director of Sales Operations at Safilo, where they worked since 2018. Prior to this role, they served as Senior Manager of Sales Operations and North America Customer Facing Operations Manager at the same company. Bill also held the positions of Trade Marketing Operations Manager and Manager of Customer Quality for North America at Safilo.

Before joining Safilo, Bill worked at Costco Wholesale as an Optician/Manager for over a decade, from 2006 to 2017. In this role, they oversaw and directed operations for the Optical Department, driving sales, scheduling, training, and motivating staff.

Prior to working at Costco, Bill worked at Picillo Bros. Opticians, where they served as an Optician/Manager. In this role, they performed budgeting for sales and buying and initiated marketing campaigns.

Overall, Bill brings a wealth of experience in sales operations, customer facing operations, trade marketing, customer quality, and optical management to their current role as Director of Sales Operations at Safilo.

Bill Picillo obtained their Bachelor of Applied Science (BASc) degree in Allied Health Management from Montclair State University, where they studied from 2002 to 2006. Prior to that, they completed their Associate of Science (A.S.) degree in Ophthalmic Science at Essex County College from 1999 to 2002.