Wendy Blackall

Lead Marketing Executive at Saga Travel

Wendy Blackall has a diverse work experience in marketing and communications. Wendy started their career as a Marketing Executive at The AA in 1989, where they focused on improving retention rates and member renewals. Wendy then moved on to Hampshire County Council as a Teaching Assistant in 2006, where they supported teaching staff and implemented speech therapy programs. Wendy transitioned to a voluntary role at Basingstoke Amateur Operatic Society (BAOS) in 2012 and served as the Marketing Manager, achieving profit-making ticket sales and brand awareness. Wendy's most recent role was at Simplyhealth, where they were a B2B Growth Marketing Executive from 2017 to 2023. Wendy'sresponsibilities included developing marketing strategies, managing cross-channel marketing campaigns, and utilizing marketing automation tools. Wendy currently serves as the Lead Marketing Executive at Saga plc. from 2023 onwards.

Wendy Blackall completed their A Levels at QMC before pursuing a CIM Marketing Diploma and a HNC in Business & Finance at BCOT, specializing in Business and Marketing. Wendy also obtained several additional certifications in Digital Marketing, including ones from LinkedIn and Google Digital Garage.

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Saga Travel

Saga exists to help its customers lead the life they want to lead. Applying this approach over the past 65 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high quality products and exceptional standards of service.


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