Wendy Blackall

Lead Marketing Executive at Saga Travel

Wendy Blackall has a diverse work experience in marketing and communications. Wendy started their career as a Marketing Executive at The AA in 1989, where they focused on improving retention rates and member renewals. Wendy then moved on to Hampshire County Council as a Teaching Assistant in 2006, where they supported teaching staff and implemented speech therapy programs. Wendy transitioned to a voluntary role at Basingstoke Amateur Operatic Society (BAOS) in 2012 and served as the Marketing Manager, achieving profit-making ticket sales and brand awareness. Wendy's most recent role was at Simplyhealth, where they were a B2B Growth Marketing Executive from 2017 to 2023. Wendy'sresponsibilities included developing marketing strategies, managing cross-channel marketing campaigns, and utilizing marketing automation tools. Wendy currently serves as the Lead Marketing Executive at Saga plc. from 2023 onwards.

Wendy Blackall completed their A Levels at QMC before pursuing a CIM Marketing Diploma and a HNC in Business & Finance at BCOT, specializing in Business and Marketing. Wendy also obtained several additional certifications in Digital Marketing, including ones from LinkedIn and Google Digital Garage.

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