Sage Hospitality Group
Samantha Scherrer is an experienced professional in event sales and management with a strong background in hospitality. Currently serving as Area Senior Group Sales Manager at Sage Hospitality Group since May 2021, Samantha oversees event planning and coordination for two restaurants, ensuring optimal file management and effective communication with hotel departments. Previous roles include Permit Specialist at South Suburban Parks and Recreation, catering and conference services coordination at Montage Deer Valley, and various positions at Marriott Vacations Worldwide Corporation. Samantha holds a Bachelor of Science in Natural Resource Recreation & Tourism from Colorado State University, complemented by a minor in Business Administration and Spanish. Individual contributions to the hospitality industry are marked by a consistent focus on maximizing revenue and enhancing customer experiences across multiple roles.