Colleen Dowd Kollman has over three decades of experience in market research and consumer insights, currently serving as a Moderator, Consumer Insights Specialist, and Qualitative Market Research Consultant at Kollman Research Services since 2000. Additional roles include Research Strategist at SIVO, Inc. and Moderator and Insights Strategist at Summit Research. With expertise in qualitative and quantitative research methods, Colleen specializes in marketing communication, advertising, packaging, product development, and customer journey analysis, utilizing techniques such as focus groups, online discussions, ethnography, and in-depth interviews. Previous experience includes serving as Research Director at Demand Research Inc. and Senior Research Analyst at Leo Burnett Advertising. Colleen holds an MBA in Marketing and Organizational Behavior from Northwestern University - Kellogg School of Management and a BBA in Marketing from the University of Notre Dame - Mendoza College of Business.
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