Jake Kitching is a seasoned user researcher currently serving as the User Research Manager at Sainsbury's since 2024, after previously holding the role of Senior User Researcher there from 2022. They have a background in user and customer insights, having worked at Dubit Limited as a Research Manager, focusing on the children's media industry. Prior experience includes leading usability projects across various sectors at SimpleUsability and contributing to significant research initiatives at The Stars Group. Jake holds a Bachelor of Arts in Sociology from The Manchester Metropolitan University, earned in 2014.
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