Sam Macfarlane

Sam Macfarlane currently serves as the Group Digital Operations Lead at Sainsbury’s, where they oversee critical operational improvements and lead customer feedback initiatives. Sam has previously held positions including Business Intelligence Analyst and Team Manager at Wilko, demonstrating a strong background in crisis and project management. They are recognized for their ability to foster team collaboration and enhance customer experience within retail and contact centre environments. Sam's analytical skills and forward-thinking approach consistently contribute to operational efficiencies and improved performance metrics.