Sam Ryder is a Digital Marketing Lead specializing in paid search, currently working at Sainsbury's since 2024. Previously, Sam held several roles, including PPC Account Manager at Croud and Walk-In Media from 2021 to 2023, and a Graduate Digital Analyst at William Hill from 2018 to 2019. Early in their career, Sam interned as a Performance Analyst for Fulham FC and served as an Under 23/Academy Performance Analyst at Tottenham Hotspur Football Club from 2012 to 2018, where they prepared reports and monitored player performance. Sam earned a Bachelor of Science in Sports Coaching Science from St Mary’s University, Twickenham in 2010.
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