Yen-Chen Lin

Yen-Chen (Justin) Lin is a seasoned marketing technology and analytics professional with extensive experience spanning several roles at Saks since September 2020. Currently serving as Manager of Marketing Technology & Analytics Implementation, Yen-Chen has led initiatives such as migrating mobile app tracking to enhance user insights and implementing a MarTech stack aimed at improving personalization and site performance. Previous roles at Saks included Sr. Customer Analytics & Technology Analyst, where impactful projects involved optimizing data models and overseeing lifecycle tracking transitions. Prior to Saks, Yen-Chen held a Marketing Analyst position at Public Goods and an Account Manager role at Flight International Marketing Co., Ltd., showcasing a strong background in analytics, campaign strategy, and performance optimization. Yen-Chen holds a Master of Science in Marketing Intelligence from Fordham University and a Bachelor's degree in Finance and Corporate Management from National Taipei University.