Liz Longo Martin is an experienced marketing professional currently serving as Vice President of Marketing for Salamander Collection since April 2008, previously holding the title of Corporate Director of Marketing. In this role, Liz is responsible for the planning and development of marketing initiatives and strategic communications for Salamander Hotels & Resorts. Liz champions media plans focused on awareness, demand generation, web development, and analytics. Prior to this, Liz was the Corporate Digital Marketing Manager, overseeing digital marketing strategies, SEM, email marketing, SEO, content management, website development, and e-commerce. Liz began their career at Richmond SPCA, where roles included Coordinator of Development & Events and Humane Education Assistant. Liz earned a Bachelor of Arts in Communication from Virginia Tech from 2002 to 2006.
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