Andrea MacHuca Siriani

Andrea Machuca Siriani is an accomplished executive in the technology sales sector, currently serving as Head Sr. RVP Commerce Cloud for Latin America and Head Sr. VP Cloud Sales for Mexico at Salesforce since February 2022. Prior to Salesforce, Andrea held various leadership roles at SAP from February 2006 to October 2021, including Vice President of Key Accounts for Central America. Andrea's earlier experience includes positions at Neuralsoft and BBVA in Argentina, where the title of Corporate Business Officer was held. Educational qualifications include a SOPI B2 degree in English from Berlitz Costa Rica, a Posgrado in Strategy Management from Universidad de Belgrano, and a degree in Marketing from Ateneo de Estudios.