Fernanda Arano is a seasoned UX and product design professional with 15 years of experience in digital transformation and product culture. A graduate in Graphic Design from the University of Buenos Aires, they further specialized in usability and accessibility at the National Technological University. Currently, Fernanda leads a project team at BBVA Argentina, focusing on the design of experiences for corporate clients, while also teaching design at various institutions. In previous roles, they have worked with notable organizations such as the Argentine government and Salesforce, and have developed expertise in digital communication and interface design.
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